©2025
About me*
Whether it’s through stunning designs seamless user experiences, I’m dedicated to delivering work that resonates.
Building with Passion
Every project is an opportunity to push boundaries, tell a story, and create something truly memorable. Let’s build the extraordinary together again.
Practice
(SG — 02)
©2025
Updates
My expertise ensures every project is executed with precision and creativity.
Tower Insurance
UX/UI Designer
2024 – Present
Systems thinking, design collaboration, responsive web design and interaction design have been my primary focus at Tower.
Fidelity Life
Senior UX/UI Designer
2023 – 2024
Sole UX interaction designer for a digital product that saved the business $1355 per application, reduced contact centre workload, and improved NPS scores.
Spark NZ
UX/UI Designer
2022 – 2023
Working in a highly collaborative Agile environment. Spark NZ is a large corporate environment with multiple UX/UI/CX Designers. My focus was on enhancing Spark’s shopping experience and working to map out Broadband customer journeys.
Benefits of Hiring Me
(SG — 04)
©2025
Benefits of Hiring Me
(SG — 06)
©2025
Purpose-driven designer.
A driving force for speed and adaptability with rapid iterations, MVP thinking, and lean testing.
SYSTEMS THINKING
Solving
Problems
ENERGETIC TEAMWORK
24/6
UX simplifies the complex, builds trust, and ultimately helps people live and work better.
Design Approach
(SG — 03)
©2025
01
Strategy & Planning
I start by understanding the vision and business goals. Through in-depth research and strategic planning, I define the core structure and key elements needed for the project.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. We focus on responsive layouts, and high-performance development to ensure a smooth experience.
03
Launch & Growth
Once everything is tested and refined, we launch our project with precision. Post-launch, we provide ongoing support, updates, and strategies to help you scale and maximize results.
Featured Stack
(SG — 04)
©2025
Daily Stack
Favourite Tools
My favorite stack includes Framer, Figma, and other cutting-edge technologies to ensure seamless and dynamic designs.
Figma Enterprise
PRO
Figma is a powerful, collaborative design tool that enables real-time collaboration and seamless workflow. With its top intuitive interface and versatile features.
Framer / Wordpress
Combining design, prototyping, and development in one platform, Framer and Wordpress empower creators to build visually stunning, high-performance websites.
After Effects / Lotti Animation
Adobe After Effects is a powerful software primarily used for creating motion graphics, visual effects, and compositing in film, TV, and web video. Lottie is a JSON-based animation file format that allows designers to ship animations across any platform. After Effects can be used to create animations that are then exported as Lottie files, which are lightweight and scalable, making them ideal for web and app development.
After Effects / Lotti Animation
Adobe After Effects is a powerful software primarily used for creating motion graphics, visual effects, and compositing in film, TV, and web video. Lottie is a JSON-based animation file format that allows designers to ship animations across any platform.
Hotjar / Power Bi / Looker Studio
Hotjar, Power BI, and Looker Studio are all analytics tools, but they serve different purposes. Hotjar focuses on user experience and website behavior, providing insights through heatmaps, session recordings, and surveys. Power BI and Looker Studio, on the other hand, are business intelligence (BI) platforms that help visualise and analyse data from various sources, enabling data-driven decision-making.
Hotjar / Power Bi / Looker Studio
Hotjar, Power BI, and Looker Studio are all analytics tools, but they serve different purposes. Hotjar focuses on user experience and website behavior, providing insights through heatmaps, session recordings, and surveys. Power BI and Looker Studio, on the other hand, are business intelligence (BI) platforms that help visualize and analyze data from various sources, enabling data-driven decision-making.
Photoshop / Illustrator
Adobe Photoshop and Adobe Illustrator are both industry-leading design software, but they serve different purposes. Photoshop is primarily used for editing and manipulating raster-based images, like photographs, while Illustrator excels at creating and editing vector graphics, such as logos and illustrations, which can be scaled infinitely without losing quality.
©2025
About me*
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Building with Passion
Every project is an opportunity to push boundaries, tell a story, and create something truly memorable. Let’s build the extraordinary together again.
Practice
©2025
Updates
My expertise ensures every project is executed with precision and creativity.
Tower Insurance
UX/UI Designer
2024 – Present
Systems thinking, design collaboration, responsive web design and interaction design have been my primary focus at Tower.
Fidelity Life
Senior UX/UI Designer
2023 – 2024
Sole UX interaction designer for a digital product that saved the business $1355 per application, reduced contact centre workload, and improved NPS scores.
Spark NZ
UX/UI Designer
2022 – 2023
Working in a highly collaborative Agile environment. Spark NZ is a large corporate environment with multiple UX/UI/CX Designers. My focus was on enhancing Spark’s shopping experience and working to map out Broadband customer journeys.
Benefits of Hiring Me
©2025
Purpose-driven designer.
A driving force for speed and adaptability with rapid iterations, MVP thinking, and lean testing.
SYSTEMS THINKING
Solving
Problems
ENERGETIC TEAMWORK
24/6
UX simplifies the complex, builds trust, and ultimately helps people live and work better.
Design Approach
©2025
01
Strategy & Planning
I start by understanding the vision and business goals. Through in-depth research and strategic planning, I define the core structure and key elements needed for the project.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. We focus on responsive layouts, and high-performance development to ensure a smooth experience.
03
Launch & Growth
Once everything is tested and refined, we launch our project with precision. Post-launch, we provide ongoing support, updates, and strategies to help you scale and maximize results.
Featured Stack
©2025
Daily Stack
Favourite Tools
My favorite stack includes Framer, Figma, and other cutting-edge technologies to ensure seamless and dynamic designs.
Figma Enterprise
PRO
Figma is a powerful, collaborative design tool that enables real-time collaboration and seamless workflow. With its top intuitive interface and versatile features.
Framer / Wordpress
Combining design, prototyping, and development in one platform, Framer and Wordpress empower creators to build visually stunning, high-performance websites.
After Effects / Lotti Animation
Adobe After Effects is a powerful software primarily used for creating motion graphics, visual effects, and compositing in film, TV, and web video. Lottie is a JSON-based animation file format that allows designers to ship animations across any platform. After Effects can be used to create animations that are then exported as Lottie files, which are lightweight and scalable, making them ideal for web and app development.
Hotjar / Power Bi / Looker Studio
Hotjar, Power BI, and Looker Studio are all analytics tools, but they serve different purposes. Hotjar focuses on user experience and website behavior, providing insights through heatmaps, session recordings, and surveys. Power BI and Looker Studio, on the other hand, are business intelligence (BI) platforms that help visualise and analyse data from various sources, enabling data-driven decision-making.
Photoshop / Illustrator
Adobe Photoshop and Adobe Illustrator are both industry-leading design software, but they serve different purposes. Photoshop is primarily used for editing and manipulating raster-based images, like photographs, while Illustrator excels at creating and editing vector graphics, such as logos and illustrations, which can be scaled infinitely without losing quality.
©2025
About me*
Whether it’s through stunning designs or seamless user experiences, I’m dedicated to delivering work that inspires and resonates.
Building with Passion
Every project is an opportunity to push boundaries, tell a story, and create something truly memorable. Let’s build the extraordinary together again.
Practice
(SG — 02)
©2025
Pro Services®
My expertise ensures every project is executed with precision and creativity.
Tower Insurance
UX/UI Designer
2024 – Present
Systems thinking, design collaboration, responsive web design and interaction design have been my primary focus at Tower.
Fidelity Life
Senior UX/UI Designer
2023 – 2024
Sole UX interaction designer for a digital product that saved the business $1355 per application, reduced contact centre workload, and improved NPS scores.
Spark NZ
UX/UI Designer
2022 – 2023
Working in a highly collaborative Agile environment. Spark NZ is a large corporate environment with multiple UX/UI/CX Designers. My focus was on enhancing Spark’s shopping experience and working to map out Broadband customer journeys.
Benefits of Hiring Me
(SG — 04)
©2025
Purpose-driven designer.
A driving force for speed and adaptability with rapid iterations, MVP thinking, and lean testing.
SYSTEMS THINKING
Solving
Problems
ENERGETIC TEAMWORK
24/6
UX simplifies the complex, builds trust, and ultimately helps people live and work better.
Design Approach
(SG — 03)
©2025
01
Strategy & Planning
I start by understanding the vision and business goals. Through in-depth research and strategic planning, I define the core structure and key elements needed for the project.
02
Design & Development
I craft a visually stunning and functional design that aligns with the brand. We focus on responsive layouts, and high-performance development to ensure a smooth experience.
03
Launch & Growth
Once everything is tested and refined, we launch our project with precision. Post-launch, we provide ongoing support, updates, and strategies to help you scale and maximize results.
Featured Stack
(SG — 04)
©2025
Daily Stack
Favourite Tools
My favorite stack includes Framer, Figma, and other cutting-edge technologies to ensure seamless and dynamic designs.
Figma Enterprise
PRO
Figma is a powerful, collaborative design tool that enables real-time collaboration and seamless workflow. With its top intuitive interface and versatile features.
Framer / Wordpress
Combining design, prototyping, and development in one platform, Framer and Wordpress empower creators to build visually stunning, high-performance websites.
After Effects / Lotti Animation
Adobe After Effects is a powerful software primarily used for creating motion graphics, visual effects, and compositing in film, TV, and web video. Lottie is a JSON-based animation file format that allows designers to ship animations across any platform. After Effects can be used to create animations that are then exported as Lottie files, which are lightweight and scalable, making them ideal for web and app development.
Hotjar / Power Bi / Looker Studio
Hotjar, Power BI, and Looker Studio are all analytics tools, but they serve different purposes. Hotjar focuses on user experience and website behavior, providing insights through heatmaps, session recordings, and surveys. Power BI and Looker Studio, on the other hand, are business intelligence (BI) platforms that help visualise and analyse data from various sources, enabling data-driven decision-making.
Photoshop / Illustrator
Adobe Photoshop and Adobe Illustrator are both industry-leading design software, but they serve different purposes. Photoshop is primarily used for editing and manipulating raster-based images, like photographs, while Illustrator excels at creating and editing vector graphics, such as logos and illustrations, which can be scaled infinitely without losing quality.