Fidelity Life
Fidelity Life

2024

Fidelity Life

Digital Advice Tool for Fidelity Life


UX/UI

Case Study

Overview

Reducing operational costs, and elevating both customer and adviser satisfaction.

Customer Quote :

"Fair play, this is a massive step up from the borderline Apple 2e system you were running before. The last setup was like Peter Warfields 7th Form Computer Science project circa 1982. Now it’s Buck Rodgers in the 21st Century."

The Problem

Manual, paper-based workflows were inefficient and costly, with advisers and customers struggling through outdated systems and inconsistent brand experiences.


  • Manual, paper-based processes were costly and inefficient

  • Application journeys lacked flexibility and clarity

  • Advisers needed a way to collaborate with clients remotely

  • The existing system was outdated and inconsistent across brands


The Solution

The tool reduced costs by $1355 per application, improved adviser satisfaction and NPS scores.


  • User-Centric Design: Journey mapping and user interviews informed feature prioritisation

  • Mobile-Responsive UI: Designed with flexibility and accessibility in mind

  • Share Functionality: Enabled advisers to send applications to clients for completion

  • Non-Linear Navigation: Allowed multiple users to save and resume progress

  • Digital Signatures & Payments: Enabled paperless, secure transactions

  • Design System: Created a tokenised Figma system to unify Fidelity Life, Westpac, and NZHL


The Results

Launched successfully as a scalable, future-ready platform.


  • Reduced Operational Costs: Automated underwriting saved $1355 per application

  • Boosted NPS & Adviser Satisfaction: Positive feedback and measurable score increases

  • Faster Onboarding: Streamlined journeys improved completion rates

  • Scalable Design: System supports multiple brands and future enhancements

  • Live Product: Successfully launched and in use across Fidelity Life’s network


More Works

(SG — 02)

©2024

Fidelity Life
Fidelity Life

2024

Fidelity Life

Digital Advice Tool for Fidelity Life


UX/UI

Case Study

Overview

Reducing operational costs, and elevating both customer and adviser satisfaction.

Customer Quote :

"Fair play, this is a massive step up from the borderline Apple 2e system you were running before. The last setup was like Peter Warfields 7th Form Computer Science project circa 1982. Now it’s Buck Rodgers in the 21st Century."

The Problem

Manual, paper-based workflows were inefficient and costly, with advisers and customers struggling through outdated systems and inconsistent brand experiences.


  • Manual, paper-based processes were costly and inefficient

  • Application journeys lacked flexibility and clarity

  • Advisers needed a way to collaborate with clients remotely

  • The existing system was outdated and inconsistent across brands


The Solution

The tool reduced costs by $1355 per application, improved adviser satisfaction and NPS scores.


  • User-Centric Design: Journey mapping and user interviews informed feature prioritisation

  • Mobile-Responsive UI: Designed with flexibility and accessibility in mind

  • Share Functionality: Enabled advisers to send applications to clients for completion

  • Non-Linear Navigation: Allowed multiple users to save and resume progress

  • Digital Signatures & Payments: Enabled paperless, secure transactions

  • Design System: Created a tokenised Figma system to unify Fidelity Life, Westpac, and NZHL


The Results

Launched successfully as a scalable, future-ready platform.


  • Reduced Operational Costs: Automated underwriting saved $1355 per application

  • Boosted NPS & Adviser Satisfaction: Positive feedback and measurable score increases

  • Faster Onboarding: Streamlined journeys improved completion rates

  • Scalable Design: System supports multiple brands and future enhancements

  • Live Product: Successfully launched and in use across Fidelity Life’s network


More Works

(SG — 02)

©2024

Fidelity Life
Fidelity Life

2024

Fidelity Life

Digital Advice Tool for Fidelity Life


UX/UI

Case Study

Overview

Reducing operational costs, and elevating both customer and adviser satisfaction.

Customer Quote :

"Fair play, this is a massive step up from the borderline Apple 2e system you were running before. The last setup was like Peter Warfields 7th Form Computer Science project circa 1982. Now it’s Buck Rodgers in the 21st Century."

The Problem

Manual, paper-based workflows were inefficient and costly, with advisers and customers struggling through outdated systems and inconsistent brand experiences.


  • Manual, paper-based processes were costly and inefficient

  • Application journeys lacked flexibility and clarity

  • Advisers needed a way to collaborate with clients remotely

  • The existing system was outdated and inconsistent across brands


The Solution

The tool reduced costs by $1355 per application, improved adviser satisfaction and NPS scores.


  • User-Centric Design: Journey mapping and user interviews informed feature prioritisation

  • Mobile-Responsive UI: Designed with flexibility and accessibility in mind

  • Share Functionality: Enabled advisers to send applications to clients for completion

  • Non-Linear Navigation: Allowed multiple users to save and resume progress

  • Digital Signatures & Payments: Enabled paperless, secure transactions

  • Design System: Created a tokenised Figma system to unify Fidelity Life, Westpac, and NZHL


The Results

Launched successfully as a scalable, future-ready platform.


  • Reduced Operational Costs: Automated underwriting saved $1355 per application

  • Boosted NPS & Adviser Satisfaction: Positive feedback and measurable score increases

  • Faster Onboarding: Streamlined journeys improved completion rates

  • Scalable Design: System supports multiple brands and future enhancements

  • Live Product: Successfully launched and in use across Fidelity Life’s network


More Works

©2024