2023
Spark Conversions
4 Sprints | Cross-functional collaboration | Agile Environment (Large Corporate)
E-Commerce
Case Study
Overview
Spark NZ aimed to integrate a new online shopping journey into its mobile app.
As a UX/UI Designer, I led the design strategy to ensure a seamless, user-centric experience that aligned with Spark’s brand and business goals. I collaborated across squads, using Adobe Analytics and customer feedback to guide design decisions.
The Problem
The project focused on improving the mobile shopping experience by addressing usability issues, optimising filter settings, and enhancing visual design.
High drop-off rates during the shopping journey
Confusing navigation and filter settings
Default filters misaligned with user preferences
Legacy journeys causing friction in the new experience
The Solution
I conducted usability testing sessions with a diverse group of Spark NZ customers to gather feedback on the redesigned landing page and filter settings.
These sessions helped me identify any remaining issues and further refine the user experience by:
• Prioritising popular product categories and features.
• Streamlining the filtering process to reduce user friction.
• Providing clear and concise filter options to facilitate decision-making.
The Results
I successfully transformed the Spark NZ mobile shopping experience by leveraging Adobe Analytics and focusing on user-centric design principles.
Higher Customer Satisfaction – Positive feedback post-launch
Improved Sales – Increased conversions via optimised landing page
Increased Journey Completion – Smoother flow led to higher completion rates
Brand Alignment – Visual consistency across mobile and web
Future-Proofing – Scalable design for upcoming product releases
More Works
(SG — 02)
©2024
2023
Spark Conversions
4 Sprints | Cross-functional collaboration | Agile Environment (Large Corporate)
E-Commerce
Case Study
Overview
Spark NZ aimed to integrate a new online shopping journey into its mobile app.
As a UX/UI Designer, I led the design strategy to ensure a seamless, user-centric experience that aligned with Spark’s brand and business goals. I collaborated across squads, using Adobe Analytics and customer feedback to guide design decisions.
The Problem
The project focused on improving the mobile shopping experience by addressing usability issues, optimising filter settings, and enhancing visual design.
High drop-off rates during the shopping journey
Confusing navigation and filter settings
Default filters misaligned with user preferences
Legacy journeys causing friction in the new experience
The Solution
I conducted usability testing sessions with a diverse group of Spark NZ customers to gather feedback on the redesigned landing page and filter settings.
These sessions helped me identify any remaining issues and further refine the user experience by:
• Prioritising popular product categories and features.
• Streamlining the filtering process to reduce user friction.
• Providing clear and concise filter options to facilitate decision-making.
The Results
I successfully transformed the Spark NZ mobile shopping experience by leveraging Adobe Analytics and focusing on user-centric design principles.
Higher Customer Satisfaction – Positive feedback post-launch
Improved Sales – Increased conversions via optimised landing page
Increased Journey Completion – Smoother flow led to higher completion rates
Brand Alignment – Visual consistency across mobile and web
Future-Proofing – Scalable design for upcoming product releases
More Works
(SG — 02)
©2024
2023
Spark Conversions
4 Sprints | Cross-functional collaboration | Agile Environment (Large Corporate)
E-Commerce
Case Study
Overview
Spark NZ aimed to integrate a new online shopping journey into its mobile app.
As a UX/UI Designer, I led the design strategy to ensure a seamless, user-centric experience that aligned with Spark’s brand and business goals. I collaborated across squads, using Adobe Analytics and customer feedback to guide design decisions.
The Problem
The project focused on improving the mobile shopping experience by addressing usability issues, optimising filter settings, and enhancing visual design.
High drop-off rates during the shopping journey
Confusing navigation and filter settings
Default filters misaligned with user preferences
Legacy journeys causing friction in the new experience
The Solution
I conducted usability testing sessions with a diverse group of Spark NZ customers to gather feedback on the redesigned landing page and filter settings.
These sessions helped me identify any remaining issues and further refine the user experience by:
• Prioritising popular product categories and features.
• Streamlining the filtering process to reduce user friction.
• Providing clear and concise filter options to facilitate decision-making.
The Results
I successfully transformed the Spark NZ mobile shopping experience by leveraging Adobe Analytics and focusing on user-centric design principles.
Higher Customer Satisfaction – Positive feedback post-launch
Improved Sales – Increased conversions via optimised landing page
Increased Journey Completion – Smoother flow led to higher completion rates
Brand Alignment – Visual consistency across mobile and web
Future-Proofing – Scalable design for upcoming product releases
More Works
©2024